diff --git a/packages/build/src/log/messages/compatibility.ts b/packages/build/src/log/messages/compatibility.ts
index b2d618e72c..40a730d5fb 100644
--- a/packages/build/src/log/messages/compatibility.ts
+++ b/packages/build/src/log/messages/compatibility.ts
@@ -140,10 +140,10 @@ const getUpgradeInstruction = function (loadedFrom, origin) {
   }
 
   if (origin === 'ui') {
-    return 'To upgrade this plugin, please uninstall and re-install it from the Netlify plugins directory (https://app.netlify.com/plugins)'
+    return 'To upgrade this plugin, go to Project Configuration > Build & deploy > Build settings in your site dashboard'
   }
 
-  return 'To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)'
+  return 'To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead'
 }
 
 // Print a warning message when plugins are using a version that is too recent
diff --git a/packages/build/tests/plugins_list/snapshots/tests.js.md b/packages/build/tests/plugins_list/snapshots/tests.js.md
index 54f6d4b033..66fda061f9 100644
--- a/packages/build/tests/plugins_list/snapshots/tests.js.md
+++ b/packages/build/tests/plugins_list/snapshots/tests.js.md
@@ -935,7 +935,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-1-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -997,7 +997,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-1-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1059,7 +1059,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1121,7 +1121,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1183,7 +1183,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1304,7 +1304,7 @@ Generated by [AVA](https://avajs.dev).
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-1-0: latest version is 0-3-0␊
          Migration guide: http://test.com␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1366,7 +1366,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1602,7 +1602,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -1664,7 +1664,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-2-0: latest version is 0-3-0␊
-         To upgrade this plugin, please remove it from "netlify.toml" and install it from the Netlify plugins directory instead (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, please remove it from "netlify.toml" and install it from Project Configuration > Build & deploy > Build settings in your site dashboard instead␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -2558,7 +2558,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-3-0: latest version is 1-0-0␊
-         To upgrade this plugin, please uninstall and re-install it from the Netlify plugins directory (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, go to Project Configuration > Build & deploy > Build settings in your site dashboard␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
@@ -2621,7 +2621,7 @@ Generated by [AVA](https://avajs.dev).
     ␊
     > Outdated plugins␊
        - netlify-plugin-contextual-env 0-3-0: latest version is 1-0-0␊
-         To upgrade this plugin, please uninstall and re-install it from the Netlify plugins directory (https://app.netlify.com/plugins)␊
+         To upgrade this plugin, go to Project Configuration > Build & deploy > Build settings in your site dashboard␊
     ␊
     netlify-plugin-contextual-env (onPreBuild event)              ␊
     ────────────────────────────────────────────────────────────────␊
diff --git a/packages/build/tests/plugins_list/snapshots/tests.js.snap b/packages/build/tests/plugins_list/snapshots/tests.js.snap
index 28839faa40..d626a23034 100644
Binary files a/packages/build/tests/plugins_list/snapshots/tests.js.snap and b/packages/build/tests/plugins_list/snapshots/tests.js.snap differ